My name is Clarence Cheang and this is my blog.

I started this side hustling back in 2019 while working a full time job as an engineer and it quickly became one of my fastest growing income generation in my life.

Clarencecheang.com is also another side project of mine serves to help you get started on your very own side hustle while working a full time job. With a 6-year and counting career in e-commerce, my team and I have employed most methodologies out there (Most don’t work today).

However, it was a long road to get where I am today.

Throughout my life, I always tried to start online businesses, but perfectionism and self-doubt made me quit every time

Here’s how it went:

I start something and meticulously plan every detail behind my computer. I spend countless hours on branding, web design, logo creation, forms, social media profiles – probably even creating companies and opening bank accounts.

Everything had to be perfect before launch. Months of planning and making things perfect so that I had enough confidence to share it with friends – my ways to keep things safe while avoiding rejection and failure.

And when I finally did launch, I’d tell friends and family so they could look at my amazing new, (soon-to-be-unsuccessful) online business.

While sharing your new online business ideas with friends and family may seem like a way to hold you accountable, it backfires almost every time.

It’s pure psychology: when you share your new entrepreneurial identity, you start to believe people think that’s who you are. This newfound status achieves part of your new identity goal, you feel good about yourself before even getting started, and you’re less likely to succeed.

Next, when it finally came time to market myself in the real world, self-doubt took over.

I wouldn’t see immediate results, get discouraged, stay behind my computer, and quit – every time. I never gave it my all. I stayed in a safe, predictable bubble, trying to distance my personality from my business.

If I didn’t put my face to it, it wouldn’t matter when I quit, I thought.

Running this blog is the time it worked. Here are my theories why: 

I learned enough about myself (and in my digital marketing career) to make it work.

I launched without worrying about things being perfect.

This blog is under my name, putting my personal brand at the forefront.

I didn’t tell any friends or family about it until I started to bring in traffic.

Most people who write “About Me” pages focus on how awesome they are and list all of their professional accomplishments.

Don’t get me wrong – I like a success story.

But even more than a success story, I like the story of the person who mess their life up and then gets it back together.

So here’s my story – I hope it gives you an idea of who I really am.